Biography
Hey, I am Zack, a passionate graphic designer with 4+ years of experience in various projects related to advertisement and corporate branding. I am a creative, independent and detail-oriented person who can also work in a team.
- Familiar with Adobe Creative Suite, particularly with Photoshop and Illustrator
- Also familiar with video production which included video editing, video shooting, etc.
- Specialize in Logo Design, Branding Design, Social Media Design, etc.
Outside of work, I like to play board games with friends and engage in animal photography.
Experience
Freelance UX Designer Oct 2021 - Present
1) AirAsia - Low-Cost Airline
- Led team of 6 to redesign AirAsia’s hotel booking function to increase conversion rate for their super app
- Reduced time on task by 34%, improved usability score and task success rate by 7% and 6% respectively for AirAsia’s hotel booking flow
- Facilitated communication between client and team, internal and external stakeholder management, project management and task allocation
2) ZOLO - F&B Ordering Platform
- Researched product insights to refine target demographic and enhance user experience for ZOLO
- Improved usability score by 19% and reduced time on task of existing ZOLO app by 58%
- Conducted and synthesized research, designed mockups and tested prototype on users
3) RecycleGoWhere - Recycling Web App
- Collaborated with a team of 7 to launch the RecycleGoWhere app
- Awarded up to $10,000 in funding from SG Eco Fund headed by the Ministry of Sustainability and the Environment
- Collaborated with stakeholders to incorporate recycling data in prototype
Skills
UI & UX DesignFigmaUser ResearchPrototypePhotoshopAfter EffectsVideo Editing
- Male
- Singapore
- Joined on Jan 2023