Biography
Art director and multidisciplinary designer with a strong focus on fashion, design concepts, and visual storytelling. I have extensive experience developing and executing creative work across commercials, film, editorial, spatial design, and brand environments. My practice is driven by a sensitivity to style, mood, narrative, and form, with an emphasis on creating visually distinctive and conceptually grounded outcomes. Having worked across both large-scale productions and detail-oriented design projects, I am able to move fluidly between big-picture ideation and practical realization. I am particularly drawn to projects in fashion, culture, branding, and image-making that require originality, strong visual identity, and a refined creative point of view.


Experience
Brand Director — Life Research Wellness

Led rebranding , brand direction, visual identity, communication, and creative presentation across the business, shaping how the brand was expressed across content, design, and customer-facing materials.

Founder / Creative Director — Stray Pte Ltd

Led multidisciplinary creative work spanning art direction, design concepts, branding, spatial projects, and visual storytelling.

Art Director — TV Commercial and Film Production

Many years of experience in concept development, set design, visual direction, and hands-on execution across commercial and film productions.

Ready to Wear Menswear Designer — Kevin Seah Group

Worked on menswear design and concept development, with a focus on silhouette, styling, presentation, and product direction.

Skills
Art directionfashion designmenswearset designbrand imagesproductiondesignAdobe PhotoshopAdobe Illustratortvcommercialsaifilmpackaginglogo
Male
Central, Singapore
Joined on Apr 2026