Location
Singapore
Salary
S$ 2,900 – 3,400
Seniority Level
Mid-level
Years of Experience
3 years
Responsibilities
Key Responsibilities:
Branding & Strategy:
- Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
- Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.
Marketing Campaigns:
- Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
- Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.
Digital Marketing:
- Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
- Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.
Content Creation:
- Social media content creation, reels, videos, photoshoot.
- Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
- Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.
Events & Public Relations:
- Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
- Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.
Team & Budget Management:
- Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
- Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.
Requirements
KPI
- Brand Awareness:
- Increase in brand recognition and market positioning efforts.
- Growth in social media followers and engagement metrics.
- Improvement in brand sentiment and customer feedback.
- Lead Generation and Conversion:
- Number of new leads generated through marketing campaigns.
- Conversion rate of leads to sales.
- Increase in website traffic and time spent on site by visitors.
- Digital Marketing Performance:
- Improvement in SEO rankings and organic search traffic.
- Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).
- Growth in email marketing open rates and click-through rates.
- Social Media Engagement:
- Increase in social media engagement metrics (likes, shares, comments).
- Number of inquiries and conversions originating from social media channels.
- Content Effectiveness:
- Volume and frequency of content produced (blogs, videos, social posts).
- Engagement metrics for content, such as shares, comments, and views.
- Event and P-R Impact:
- Attendance and engagement at events and exhibitions.
- Media mentions and press coverage gained through P-R efforts.
- Partnerships and collaborations initiated with other brands or influencers.
- Team and Budget Management:
- Achievement of team goals and projects on time and within budget.
- ROI on marketing spend, demonstrating cost-effectiveness and value for money.
- Team productivity and morale, measured through feedback and performance reviews.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3+ years of marketing experience with a proven track record of achieving measurable results.
- Strong skills in digital marketing, brand strategy, and campaign management.
Skills:
- Proficient in marketing analytics tools with a focus on data-driven decision-making.
- Excellent leadership and project management skills with the ability to meet and exceed performance targets.
- Creative and strategic thinker with a focus on continuous improvement and innovation.