If you are a freelance graphic designer, then you know that it can be tough to find new graphic designer clients. The problem is that there are too many designers out there competing for the same few potential customers. If this sounds like your situation, then read on! This blog post will cover five strategies to help you get more clients in the door so that you can keep doing what you love: designing beautiful graphics for businesses who need them!
Be clear on your value proposition
When people look for a graphic designer, they will want to know what you can do for them and how it benefits their business. Talk about your experience and explain why you’re the perfect person to help create impactful designs that get noticed by potential customers or clients! You should also talk about any relevant awards or accolades that may help you stand out from the crowd.
If your value proposition is not clear, clients won’t be able to understand why they should hire you and may move on to another designer who can better meet their needs. You don’t want that! Make sure potential customers know exactly what makes you great at what you do so that it ’s really easy for them to say yes when you ask if they need your services.
Ask for recommendations from your current or past clients
One way to get new clients is by asking past customers for referrals. If you have a happy customer base, ask them for testimonials about your work and services so that potential customers can hear it straight from the horse’s mouth! Even if they don ’t want to write their own testimonial, most people will be happy to pass along your contact information or send you leads if they know someone who might benefit from your services.
Offer discounts and freebies as an incentive for referrals
Offering a discount on future work is another great way to get clients through referral marketing. If the client doesn’t want their friend/family member to know they received a discount, you can offer them an alternate incentive like including their name in the client list on your website (with permission of course).
You could also set up a referral program where every time someone refers business to you and gets paid by that client, you give back some percentage. This is especially effective if it feels like the client isn’t paying enough for your services.
If you have a tight budget, offer smaller incentives like gift cards or freebies instead of money off their next order. Make sure that whatever incentive you choose is valuable to them so it feels worth taking up the discount/freebie over being paid directly by someone else.
Update portfolio from time to time
It is important to keep updating your portfolio so you stay relevant. Also, if someone checks out your website and it appears that there hasn’t been any activity for more than a year or two then they might assume the same thing about you as well. Remind them of all the amazing work you have done by keeping fresh content on your website.
Offer something free to get them started
Offering someone a sample of your work for free is one way to get their business in the long run. This can be done easily by offering an initial design consultation or even just some advice on how they should proceed based off of what you know about their industry and company needs. By giving them this, they will see your work and how well you can help them.
Conclusion
Here are 5 strategies to getting new graphic design clients. If you’re a freelance designer, don’t be afraid to reach out and ask for referrals from people who have used your services before. You can also try cold-calling companies that could use your skills or even give them an email asking if they need any help with their marketing materials. Don’t forget about social media – it’s a great way to find potential clients as well! Click this link below to get started on Artmeet Freelance Marketplace where designers like yourself list the projects they currently have open so you can start working today!