Biography
Hey, I am Chandelle, a passionate graphic designer with 8 years of experience in various projects related to advertisement and corporate branding. I am a creative, independent and detail-oriented person who can also work in a team.

  • Familiar with Adobe Creative Suite, particularly with Photoshop and Illustrator
  • Specialize in Logo Design, Branding Design, Social Media Design, etc.
Being a Graphic Designer I enjoy thinking uniquely with ideas and trying something new and exciting. Everyday I’m trying to expand my skills set and always willing to learn something new. I’m extremely dedicated to what I create and strive for the best work possible. In my previous company, I worked with some brands to designing their Official store banners such as Skin Inc, Shiseido, Watashi+, Laura Mercier, Philosophy, Foreo, Kimberly Clark, Mentholatum, Kira Kira, We Bare Bears etc. 

Experience
Work Experience:

OOM PTE LTD (OOM INSTITUTE) Senior Graphic Designer (Sept 2023 – Oct 2024)

·       Interpret briefs accurately and produce conceptual proposals from ideation to final execution.
·       Ensure all designs align with the company’s brand guidelines, marketing strategy, and business goals.
·       Amend artworks, review final layouts, and implement enhancements where necessary.
·       Incorporate audience insights and industry trends into design decisions to better align with target market needs.
·       Stay current with design trends, emerging technologies, and software updates to bring innovation to design outputs.
·       Apply strong design fundamentals (e.g., visual hierarchy, layout, colour theory) to all work.
·       Manage multiple projects efficiently, working independently while meeting tight deadlines with high attention to detail.
·       Perform other related ad hoc duties as assigned.
·       Collaborate with the marketing team to produce high-quality designs for digital campaigns, social media content, marketing collateral, and event materials.


 OOM PTE LTD
Senior Digital Designer (May 2021 – Sept 2023)

·       Strategically craft designs that maximize engagement, click-through rates (CTR), and conversions, considering best practices for different industries.
·       Work closely with account managers, marketers, and copywriters to ensure creative assets align with client objectives and campaign goals.
·       Effectively manage timelines and deliver projects within tight deadlines without compromising quality.
·       Maintain a deep understanding of how different creative elements (e.g., colors, text placement, CTA, composition) affect ad performance.
·       Proactively analyze and iterate on creatives based on A/B testing and performance data insights.
·       Stay updated on design trends, platform algorithm changes, and ad performance strategies to enhance creative effectiveness.
·       Adapt creatives to meet the branding and marketing needs of different industries, including e-commerce, finance, healthcare, and more.
·       Work harmoniously within a small, high-performing team, ensuring seamless collaboration and workflow efficiency.
·       Create high-quality ad creatives optimized for paid media across Meta, Google, and other performance marketing platforms.

 SKIN INC GLOBAL PTE LTD
Graphic Designer (Oct 2020 – Nov 2021)

·       Communicates directly with E-commerce Assistant Manager with design, merchandising and production on a regular basis
·       Ensure an efficient process and communication flow between design, marketing and development for all issues regarding the artwork designed by designer
·       Adaptability – Adapts to changes in the work environment ; able to deal with frequent change, delays and unexpected events
·       Ability to operate in a fast paced, ever changing work environment 
·       Technical skills – Strives to continuously build knowledge and skills ; Shares expertise with others
·       Ability to work with cross-functional teams
·       Ability to design for new initiatives and products with a fresh, innovative perspective 
·       Able to liaise with suppliers independent
·       Prepare artwork files for vendors : Final Artwork files 
·       Can lead and motivate team in a pressurized environment 
·       Able to designing banners for all e-commerce platforms such as Shopee, Lazada, Amazon, Krisshop, Tangs.com, ishopchangi & Sephora.
·       Able to brainstorming concepts for upcoming projects 
·       Proficiency in Adobe Photoshop & Adobe illustrator 
·       Manage workflow efficiently and take responsibility for timing and delivery 

BTFL PTE LTD Senior Creative Designer (Nov 2016 - Dec2019)

·       Communicates directly with brand executive / manager with design, merchandising and production on a regular basis
·       Ensure an efficient process and communication flow between design, marketing and development for all issues regarding the artwork designed by designer
·       Adaptability – Adapts to changes in the work environment ; able to deal with frequent change, delays and unexpected events
·       Ability to operate in a fast paced, ever changing work environment 
·       Technical skills – Strives to continuously build knowledge and skills ; Shares expertise with others
·       Ability to work with cross-functional teams
·       Ability to design for new initiatives and products with a fresh, innovative perspective 
·       Able to liaise with suppliers independent
·       Prepare artwork files for vendors : Final Artwork files 
·       Can lead and motivate team in a pressurized environment 
·       Able to designing all the collateral for media launch event such as We Bare Bears Soft launch event and Kira Kira soft launch event
·       Able to brainstorming concepts for upcoming projects 
·       Proficiency in Adobe Photoshop & Adobe illustrator 
·       Manage workflow efficiently and take responsibility for timing and delivery 
 

AppAsia Talent Clubs Games Application Interface Designer Intern ( Feb 2015 – May 2015 )

·       Collaborate with developer team to create a games application 
·       Design the interface for games
·       Participate actively in discussions, presentations, and decisions about UI/UX 
·       Collaborate with the stakeholders, the users, the build team and other development partners to implement state of the art user experiences.
·       Act as the impulse by providing clear guidance to the team’s questions during implementation phases
·       Perpetually demonstrate expertise UI/UX design both in discussion and practice
·       Design and manage style guidelines between mobile and desktop
Skills
Adobe IllustratorPhotoshopSocial Media DesignCanvaLightroomLogo Design
Female
Singapore
Joined on May 2025