Able to start work right away, a citizen of Singapore.
Good work ethic and responsible (backed by letters from previous jobs upon request). Driven by curiosity to explore new ideas and trends. Known for reliability and independence. I was very lucky to be able to work in many top ad agencies, both local and overseas, through word of mouth, as a freelance art director and an intern. Proficient in Photoshop, Illustrator, and InDesign with a strong eye for details. Willing to pick up other software.

THE BODY SHOP (ASIA-PACIFIC) 

BRAND SPECIALIST | JUL 2014 - FEB 2025 

• Asset creation: For both regional and global campaigns

• Identified opportunities and initiated micro-moments: on e-commerce platforms, brand.com, social media, Shopee and Lazada. 

• Collaboration includes  UK, Australia, Hong Kong, and APAC

• Brand consistency across APAC: To review, adjust, and approve creative decks from 14 markets. 

• Oversaw TMALL site setup (when we first entered China market): Worked with two ad agencies in 

China and the marketing team in Hong Kong. Gave a workshop via Teams on brand guidelines

• Gifts-with-Purchase (GWP) items: Worked with the local sourcing manager to produce GWP with ethically sourced printers in China.

• Creative assets for Global Travel Retail (GTR): To promote products and awareness across Singapore, Fiji, Maldives, Philippines, Guam, and Palau. I designed a series of mini-trial bundle packs; a set of visuals to link-sell categories (e.g., fragrance and body care). To increase presence among travellers (esp. Chinese), work with a translator to create some Chinese/dual- language assets. 

• Led female empowerment initiatives

• Actively contributed to social causes