Andrew is an Art Director with close to 10 years of experience in Digital Media Design and 5+ years of experience in UI/UX related projects. He is committed to solving problems with his clients and is constantly on the lookout for award-winning ideas. He has won a Bronze in Crowbar (Animation) as a student in Nanyang Polytechnic, and also a Gold in w3awards during his time in Mc Cann Worldgroup for GSK client. With a robust background in creative direction, a keen eye for design, and a passion for delivering impactful visual experiences, he is currently on the search for an opportunity to contribute his skills to your esteemed team.

SENIOR DIGITAL DESIGNER - Mc Cann Worldgroup
Sep 2021 - May 2023, 1yr 8mths
• Worked closely with creative team on ideations for various initiatives and high intensity pitches.

• Extensive work on UI/UX and digital projects that helped contributed to a significant portion of the business and also won a w3awards Gold for GSK.

• Handled multiple shoots for Friso locally and also remotely on overseas campaigns.

• Supervise junior designers on multiple social campaigns for Microsoft.

SENIOR DESIGNER - Kingsmen Creatives Pte Ltd
Jun 2019 - Jun 2021, 2yrs
• Won multiple event & branding pitches for the company.

• Handled multiple large-scale event and worked with 3D teams to execute designs and marketing collaterals for events, museums and exhibitions.

• Learnt to apply digital marketing strategies into creative concepts to boost sales, drive engagement and create awareness for clients.

• Acquired new knowledge on UI-centric softwares and prototyping tools like Sketch and Figma.

ART DIRECTOR (FREELANCE) - Ogilvy • Hogarth • Sapient • Dentsu • Cheil • etc
Aug 2015 - May 2019, 3yrs 9mths
• Pioneered and designed a brand loyalty program website for Adidas France & Germany (Ogilvy)

• Worked closely with creative teams successfully on multiple pitches, ATL/BTL and also social campaigns.

• Kickstarted Prudential website revamp as a visual designer(UI), working closely with UX and tech teams. (Sapient)

• Part of the team that worked on localising assets in APAC for Samsung seasonal launch. (Cheil)

• Had 2nd overseas working experiences in San Francisco (US), localising assets for Apple seasonal launch. (Hogarth)

• Worked on a digital campaign for ECDA that incorporates ‘Claymation’ style animation, contirbuting to overall direction, character designs, storyline and concept for the campaign. (Ogilvy)

MULTIMEDIA DESIGNER - DesignRules Pte Ltd
Jul 2013 - Aug 2015, 2yrs 1mth
• Conceptualise and execute designs for marketing campaigns, EDMs, brochures, catalogs, websites and motion graphic videos.

• Worked closely with creative team to understand client’s business needs.

• Learnt about brand guides and successfully designed one that catered to clients specifications and needs.

• Had 1st overseas work experience In Shen Zhen (China) working on Philips PROCO Marketing campaign.

ILLUSTRATOR - WDS Global
Feb 2010 - May 2010, 4mths
• Illustrating instruction manuals and creating 360º 3D renders for multiple mobile phone brands.

INTERN - Nanyang Polytechnic
Jun 2009 - Sep 2009, 4mths
• Creating motion graphics introduction video for AMK’s 30th anniversary celebration that was viewed by the Prime Minister and his party.

• Won Crowbar Awards (Bronze) in student’s 3D Animation category.