I’m a UI/UX & Product Designer with 3+ years of experience crafting intuitive, user-focused digital products across fintech, healthcare, hospitality, and streaming services. I specialize in turning complex problems into clean, engaging interfaces—from mobile apps to responsive dashboards.

Previously, I worked at Bank Syariah Indonesia, where I helped transform their mobile app into a lifestyle platform, simplifying financial flows like cardless withdrawals and zakat savings. At Vision+, I designed multi-platform streaming experiences, contributing to a consistent design system across Android, iOS, web, and TV.

As a freelancer, I’ve completed 100+ projects globally—helping startups and SMEs enhance usability, define product flows, and bring clarity to messy or data-heavy UX challenges. My process always centers around users, while keeping scalability, accessibility, and visual consistency in mind.

Tools I use include Figma, Notion, Maze, and Adobe Creative Suite. I'm also comfortable with user research, usability testing, and collaborating in agile teams. I’m always open to meaningful work that blends strategy, creativity, and impact.

Portfolio: https://alifiautama.net