Biography
Hello!
My name is Hidayah and I am a fresh graduate from LASALLE College of The Arts from the Design Communication and Experiences program. I am currently seeking creative opportunities to turn it into a career. I have a passion for music, culture and design. I am very supportive of the underground scene and I aspire to provide an outlet for them. With my craft, I aim to connect people of different backgrounds and bridge the marginalised community.

To me, people skills are very important. I am definitely an experimentalist so I am flexible and am very open to learning new things. I also have a great sense of empathy so I am very easy to work with as an individual or in a group setting. I believe I can be an asset to your company in one way or another (:
Experience
nails4daze - 2025
Logo Designer

nails4daze is a personal passion project turned small business. What began as a love for doing my own nails grew into a press-on nail line cum nail service from home. The brand is still very new but exciting things are coming. The logo is a handwritten type symbolising creativity freedom and flair.

Miss.Fy Bakes - 2022
Logo Designer

Miss.Fy bakes is a home-based business that specialises in Nutella tarts. She does other bakes too such as Nutella cupcakes and also brown sugar cookies. The logo depicts equipments that she uses when baking. And the logo is used for her Instagram page and product packaging.

The Tree Cafe Apr 2024 - Oct 2024
Creative Content/Design Intern

The Tree Cafe is a halal cafe brand with a self-service concept, aiming to create affordable cafe experiences for all.

•Design and create engaging digital ads and marketing campaigns for various platforms
•Support in gathering and creating content
•Creating offline collaterals

The Platform Collective July 2023 - Jan 2024
Graphic Designer Intern

The Platform Collective is a multi-concept F&B business that houses Champion Bolo Bun and Dickson Nasi Lemak.

•Assist Lead Graphic Designer with online and offline collaterals
•Brainstorm as a team for potential content ideas/pillars
•Create consistent and visually appealing designs

Skills
Adobe IllustratorVideo EditingPhotoshopSocial Media DesignLogo DesignLightroomAdobe InDesign
Female
Singapore
Joined on Mar 2024