Biography
I'm Vicki, a passionate UI/UX designer with 3.9 years of experience in crafting intuitive and delightful digital experiences. My mission is to bridge the gap between user needs and business objectives through thoughtful and user-centered design. I am a creative, independent and detail-oriented person who can also work in a collaborative environment and team.

  • Familiar with Responsive Website Design, CMS (Wordpress) and E-Commerce
  • Familiar with Adobe Creative Suite, particularly with Photoshop and Illustrator
  • Familiar with Prototyping tools such as Adobe XD, Figma and Axure
  • Familiar with CSS/HTML and PHP
Experience
PERIOD: JUNE 2020 – CURRENT
TITLE: CREATIVE LEAD (2023) / UI-UX WEB DESIGNER (2020 - 2022)
COMPANY:
PIXEL MECHANICS PTE LTD
MAIN RESPONSIBILITIES: 
  • Establishment of design guidelines, style guides, and design systems for clients and internal reference
  • Optimization of content flow through extensive research and analysis of business needs and competitors
  • Coordinate with project executives to ensure timely delivery of prototypes Mentored and provide guidance to interns and junior web designers on design principles and WordPress functionality
  • Liaised with clients and acted as the lead designer on UX/UI enhancements, including the end to end process from prototyping to go-live migration

MILESTONES:  
  • Designed and launched over 30 responsive websites across diverse industries
  • Designed an SEM webpage in collaboration with marketing team, resulting in a remarkable 39% increase in paid search conversions
  • Clients consistently reported increased traffic and sales after go-live, achieving a YTD 95% satisfaction rate.
    Primary contributor to 8 projects, helping set a company high for projects lived (Team) in a quarter
Skills
UI & UX DesignAdobe IllustratorPhotoshopFigmaAdobe XDUI DesignUX DesignUser ResearchUsability TestingWebsite DesignWordPressMobile App DesignInteraction DesignVisual Design
Female
North-East, Singapore
Joined on Oct 2023