R3 is a uniquely global firm that drives greater marketing effectiveness and efficiency for our clients. Our company was founded in 2002 on three “Rs”: Return on Agencies, Return on Media, and Return on Investment. We see ourselves as the “McKinsey of Marketing.” Whereas a CEO has access to independent best practices from McKinsey, Bain or BCG, and a CFO has access to KPMG or EY, a CMO has no such independent partner. We aim to fill that gap. R3 is now 100 people strong, with offices in Singapore, New York, Shanghai, Beijing, and London. You can read more about us at www.rthree.com